Title	THE COOL ROBOT
Brand	OXFORD (HAMELIN GROUP)
Product/Service	NOTEBOOK
Category	A12. Corporate Image & Sponsorship
Entrant	GYRO Paris, FRANCE
Idea Creation	GYRO Paris, FRANCE
Production	U-MAN Paris, FRANCE

Name	Company	Position
Sébastien ZANINI, Pierre Marie Faussurier, Laurent Salles et Aurore Michelin, Thierry Brioul, Hervé Humbert,Drake Doremus, Philip & Henrik Ekström	gyro:	ECD & General Manager, Co-EDC, Art Directors, Copywriters, Producer,Film Director, Music Composers

Brief Explanation

Learning is not an easy task: it requires time, effort and determination, provided you have the right tools. It is embodied in a film full of emotions and values, which tells how a robot, adopted by a family, manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z. This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.