Title | TINY TOMORROWLAND |
Brand | NATIONALE LOTERIJ |
Product/Service | NATIONAL LOTTERY |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Media Placement
|
INITIATIVE MEDIA Hoeilaart, BELGIUM
|
Production
|
CZAR Brussels, BELGIUM
|
Additional Company
|
SONICVILLE Brussels, BELGIUM
|
Additional Company 2
|
DE KWEKERIJ Gent, BELGIUM
|
Additional Company 3
|
NATIONALE LOTERIJ Brussels, BELGIUM
|
Tomorrowland is one of the most popular music festivals in the world, but extremely hard to get tickets for. Our client Lotto gave away the last 100 tickets. So we created two characters who gave up trying to get in, and built an exact replica of the festival.