ALPINA KINDERZZIMER

TitleALPINA KINDERZZIMER
BrandCAPAROL GEORGIA
Product/ServiceKIDS ROOM PAINT
Category A04. Durable Consumer Goods
Entrant ABK Tbilisi, GEORGIA
Idea Creation ABK Tbilisi, GEORGIA
Media Placement ABK Tbilisi, GEORGIA
PR ABK Tbilisi, GEORGIA
Production ABK Tbilisi, GEORGIA
Credits
Name Company Position
Nikoloz motsonelidze ABK communciations Creative Director

Brief Explanation

A young couple, which is expecting a child, goes into a shop to purchase paint for their children's room. They buy themselves some random paint material, which might be made of harmful materials or below standard quality. So a group of "Alpina" toys decides to intervene! They grab the eco-friendly "Alpina Children's Room" paint, hop into a carriage and follow the young couple on an adventure of their lifetime, with an objective to exchange this harmful paint with theirs.