| Title | WITH YOUR EYES |
| Brand | WIND TELECOMUNICAZIONI |
| Product/Service | WIND |
| Category |
B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
OGILVY & MATHER Milan, ITALY
|
|
Idea Creation
|
OGILVY & MATHER Milan, ITALY
|
|
Production
|
MERCURIO CINEMATOGRAFICA Milan, ITALY
|
Credits
| Giuseppe Mastromatteo |
Ogilvy & Mather |
Chief Creative Officer |
| Paolo Iabichino |
Ogilvy & Mather |
Chief Creative Officer |
| Giordano Curreri |
Ogilvy & Mather |
Client Creative Director/Art-Director |
| Marco Geranzani |
Ogilvy & Mather |
Client Creative Director/Copywriter |
| Francesca D'Agostino |
Ogilvy & Mather |
Agency Producer |
| Morena Sgarbi |
Ogilvy & Mather |
Client Service Director |
| Daniela Morone |
Ogilvy & Mather |
General Manager |
| Giuseppe Capotondi |
Mercurio Cinematografica |
Director |
| Tat Radcliffe |
Mercurio Cinematografica |
D.O.P. |
| Francesco Pistorio |
Mercurio Cinematografica |
Executive Producer |
| Annalisa De Maria |
Mercurio Cinematografica |
Producer |
| Rollo Tommasi |
Mercurio Cinematografica |
Editor |
| Eagle-Eye Cherry |
"To love somebody" |
Music |
| Valerio Marra |
Wind Telecomunicazioni |
Commercial Department Director |
| Claudia Erba |
Wind Telecomunicazioni |
Head of Advertising |
| Federica Manzoni |
Wind Telecomunicazioni |
Brand&Image Adv Manager |
Brief Explanation
It is the story of one small gesture, but one that is rich with meaning, that of the need to set aside our phones once in a while and to once again look at life through our own two eyes.The main character is a teenage girl who, like all her peers, lives in constant contact with her smartphone. It is her faithful companion, which she uses to take photos, make videos, and share every moment of her day online. The message conveyed by the film, however, is that there are moments which are to be experienced without the filter of an electronic device—moments that are best saved in one’s heart. By the end of the film, the young teen comes to this realization and puts down her phone in order to more fully enjoy her little sister’s dance recital, while everyone else has their face hidden behind their electronic filters.