| Title | THE JOB |
| Brand | KINEPOLIS GROUP |
| Product/Service | KINEPOLIS MULTIPLEX CINEMA THEATRES |
| Category |
A07. Travel, Transport & Leisure |
|
Entrant
|
MAKE LEMONADE Leuven, BELGIUM
|
|
Idea Creation
|
MAKE LEMONADE Leuven, BELGIUM
|
|
Production
|
ROCOCO Antwerp, BELGIUM
|
Credits
| Han Van den Hoof |
Make Lemonade |
Copywriter |
| Cato Decoster |
Make Lemonade |
Creative |
| Willem Van den Hoof |
Make Lemonade |
Creative Director |
| Thomas Everaert |
Make Lemonade |
Creative Director |
| Iris Vermeiren |
Make Lemonade |
Agency Producer |
| Dan Hodgson |
Rococco |
Independent film director |
| Jan & Raf Roosens |
Rococo Content |
Producer / Director |
| Sophie |
Fehervari |
Producer |
| Bjorn Charpentier |
Worldwide Production Agency |
DOP |
Brief Explanation
After a brief flash-forward of a bank robbery gone wrong, the main criminal addresses the audience and describes the events about to unfold. The entire crew is waiting in the car for the moment to bust in. A montage of cross cuts shows what is about to happen. The gang leader takes out the guard. Donnie is in charge of crowd control and Pete orders the cashier to get the money from the vault. Things take an ugly turn when the cashier starts screaming. Alarmed by the ruckus, a night guard returns from the loo and promptly takes out one of the crew members. The leader continues to describe in words how all hell breaks loose: cops, gunfire, screaming, explosions, breath-taking visual effects and overwhelming sounds… an intense cinematic experience. If you watch it at a Kinepolis Theatre, that is.