Title	SMART "MOST OPEN TEST DRIVE"
Brand	DAIMLER AG, SMART
Product/Service	SMART FORTWO CABRIO 453
Category	B03. Cars & Automotive Products & Services
Entrant	BBDO GROUP GERMANY Berlin, GERMANY
Idea Creation	BBDO GROUP GERMANY Berlin, GERMANY
Production	MARKENFILM CROSSING Hamburg, GERMANY
Additional Company	BBDO LIVE Düsseldorf, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Group Germany GmbH	Chief Creative Officer
Jan Harbeck	BBDO Berlin GmbH	Creative Managing Director
Ton Hollander	BBDO Berlin GmbH	Creative Managing Director
Michael Schachtner	BBDO Berlin GmbH	Executive Creative Director
David Missing, Fedja Kehl	BBDO Berlin GmbH	Creative Director
Shelley Lui	BBDO Berlin GmbH	Art Director
Kyra Nenz, Julian Stölting	BBDO Berlin GmbH	Copywriter / Script
Jan Hendrik Oelckers	BBDO Berlin GmbH	Group Account Director
Lindsay Jönsson	BBDO Berlin GmbH	Account Director
Sonja Ruschke	BBDO Berlin GmbH	Account Manager
Stefan Bader, Silke Rochow	BBDO Berlin GmbH	Agency Producer
Steffen Gentis	BBDO Group Germany GmbH	Chief Production Officer
Oliver Hack, Alexander Husche	Markenfilm Crossing	Producer
-	ARRI Mitte, CraftWork	Post Production Company
Julia Dobler	ARRI Mitte	Producer
-	Nordmeister	Music/Sound Design
Malte Hagemeister, Kristian Nord	-	Composer
-	Studio Funk Berlin	Audio Production House
Julian Maßmann	Studio Funk Berlin	Sound Engineer
Uta Wittchen, Nicole Leibner	Studio Funk Berlin	Producer
Kai Sehr	c/o Markenfilm Crossing	Director
Björn Knechtel	c/o Markenfilm Crossing	Director of Photography
Sven Duncker	-	Editor
Martin Poggenclaas, the makery	-	Visual Effects
-	Orange Films Cape Town	Setting
-	Deep Blue, Orange Films Cape Town	Casting

Brief Explanation

In the film we see different contestants facing the “Most Open Test Drive”. The challenge: the test drivers have to be as radically open as the new smart fortwo cabrio. Connected to a lie detector, the driver has to answer questions in the face of hers or his best friends, beloved ones or family members. Only those who answer these questions openly and honestly have a chance to win because once a lie is exposed by the lie detector, the roof closes and the test drive is over.