Title	SENSE THE FLAVORS
Brand	ARLA
Product/Service	ARLA ESSENS
Category	B01. Fast Moving Consumer Goods
Entrant	VICE MEDIA DENMARK Copenhagen, DENMARK
Idea Creation	VICE MEDIA DENMARK Copenhagen, DENMARK
Production	VICE MEDIA DENMARK Copenhagen, DENMARK

Name	Company	Position
Niels Nørløv	VIRTUE WORLDWIDE - VICE Media Scandinavia	Director
Sara Samsøe	VIRTUE WORLDWIDE - VICE Media Scandinavia	Producer
Morten Grubak	VIRTUE WORLDWIDE - VICE Media Scandinavia	Creative Lead
Magnus Breum	VIRTUE WORLDWIDE - VICE Media Scandinavia	Copywriter
Emil Asmussen	VIRTUE WORLDWIDE - VICE Media Scandinavia	Copywriter
Jasper Spanning	VIRTUE WORLDWIDE - VICE Media Scandinavia	DOP
Victor Knötzel	VIRTUE WORLDWIDE - VICE Media Scandinavia	DOP
Ryan Løkken	VIRTUE WORLDWIDE - VICE Media Scandinavia	Video Editor
Christina König	VIRTUE WORLDWIDE - VICE Media Scandinavia	Project Manager
Ali R. Berri	VIRTUE WORLDWIDE - VICE Media Scandinavia	Account Director
Victor Knötzel	VIRTUE WORLDWIDE - VICE Media Scandinavia	Grader
Morten Grubak	VIRTUE WORLDWIDE - VICE Media Scandinavia	Art Director
Simon Jørgensen	VIRTUE WORLDWIDE - VICE Media Scandinavia	Sound Engineer
Henrik Lindstrand	VIRTUE WORLDWIDE - VICE Media Scandinavia	Music Composer
Kasper Nyman	VIRTUE WORLDWIDE - VICE Media Scandinavia	Illustrator
Mikael Kort	VIRTUE WORLDWIDE - VICE Media Scandinavia	Grip
Martin Riello	VIRTUE WORLDWIDE - VICE Media Scandinavia	Gaffer

Brief Explanation

We wanted to create a mystical atmosphere around our hypnosis concept. To make our storyline and dramaturgy even more spectacular, we shot the film in anamorphic scope with a smokey look and added a warm color grading. The film is not fully scripted and reactions are real.