IT’S A CHILD’S WORLD

TitleIT’S A CHILD’S WORLD
BrandSCA HYGIENE PRODUCTS AB - LIBERO
Product/ServiceDIAPERS
Category B01. Fast Moving Consumer Goods
Entrant MOMENTUM Gothenburg, SWEDEN
Idea Creation MOMENTUM Gothenburg, SWEDEN
Production CAMP DAVID Stockholm, SWEDEN
Credits
Name Company Position
Markus Näslund Momentum Creative Director
Annsofie Antoncic Momentum Art Director
Anders Collin Momentum Account Director
Fia Erixon Momentum Copywriter
Dan Holmgren Momentum AD-assistent
Katrin Hamp Momentum Account Manager
Camilla Svensson Libero Marketing Manager
Lars Sjögrell Perspective Communication PR-consultant
Anna Hermansson Perspective Communication PR Account Manager
Stina Lütz Camp David Director
Kristina Wibom Camp David Executive Producer
Linnéa Andersson Camp David Producer
Markus Bergkvist Music Super Circus Music Supervisor
Titiyo Jah Titiyo Music Production Artist
Creuna Creuna Web agency

Brief Explanation

The audience get to follow two children – who engage in seemingly everyday things such as sharing a fruit, playing with toycars, looking at the stars, brushing their teeth, reading a bedtime story and going to sleep. But the thing is that they are doing these ordinary childhood things whilst fleeing their war-torn homeland together with their families.