Title | IT’S A CHILD’S WORLD |
Brand | SCA HYGIENE PRODUCTS AB - LIBERO |
Product/Service | DIAPERS |
Category |
B01. Fast Moving Consumer Goods |
Entrant
|
MOMENTUM Gothenburg, SWEDEN
|
Idea Creation
|
MOMENTUM Gothenburg, SWEDEN
|
Production
|
CAMP DAVID Stockholm, SWEDEN
|
Credits
Markus Näslund |
Momentum |
Creative Director |
Annsofie Antoncic |
Momentum |
Art Director |
Anders Collin |
Momentum |
Account Director |
Fia Erixon |
Momentum |
Copywriter |
Dan Holmgren |
Momentum |
AD-assistent |
Katrin Hamp |
Momentum |
Account Manager |
Camilla Svensson |
Libero |
Marketing Manager |
Lars Sjögrell |
Perspective Communication |
PR-consultant |
Anna Hermansson |
Perspective Communication |
PR Account Manager |
Stina Lütz |
Camp David |
Director |
Kristina Wibom |
Camp David |
Executive Producer |
Linnéa Andersson |
Camp David |
Producer |
Markus Bergkvist |
Music Super Circus |
Music Supervisor |
Titiyo Jah |
Titiyo Music Production |
Artist |
Creuna |
Creuna |
Web agency |
Brief Explanation
The audience get to follow two children – who engage in seemingly everyday things such as sharing a fruit, playing with toycars, looking at the stars, brushing their teeth, reading a bedtime story and going to sleep. But the thing is that they are doing these ordinary childhood things whilst fleeing their war-torn homeland together with their families.