| Title | THE TUTORIAL |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A12. Corporate Image & Sponsorship |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
MJZ LONDON, UNITED KINGDOM
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Luca Cinquepalmi |
Publicis Italy |
Creative Director |
| Marco Venturelli |
Publicis Italy |
Creative Director |
| Lorenza Montorfano |
Publicis Italy |
International Account Director |
| Silvia Ghiretti |
Publicis Italy |
Account Supervisor |
| James Moore |
Publicis Italy |
Strategic Planner |
| Helen Kenny |
MJZ London |
Executive Producer |
| Karen O' Brian |
MJZ London |
MJZ London |
| John Smith |
MJZ London |
Editor |
| Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken Brand |
| Anuraag Trikha |
Heineken |
Director Global Heineken Brand Communication & Digital |
| Daniela Iebba |
Heineken |
Global Heineken Brand Communication Manager |
| Francesco Epifani |
Publicis Italy |
Associate Creative Director |
| Nicolai Fuglsig |
MJZ London |
Director |
| Bill Mcnamara |
MPC London |
VFX Supervisor |
| Paolo Bartalucci |
Publicis Italy |
Associate Creative Director |
| Silvia Cattaneo |
Publicis Italy |
Agency Producer |
Brief Explanation
The Tutorial tells the story of a meeting between one of Formula 1 most famous drivers – David Coulthard - and a newbie.
David Coulthard tutorial is followed by a succession of scenes, from adrenalinic pit stops to glamorous yacht parties. Towards the end we discover that the newbie’s journey was a dream. David Coulthard and the newbie never really left the VIP bar where they met, he was just entranced and transported by David Coulthard’s incredible description of the Formula 1 world.
We end on David Coulthard outsmarting the Heineken Guy by talking his 2 Heinekens – the last two of the entire party – and we understand that this was his intention in the first place.