Title	THE TASTE OF THE CHAMPION, PART 4
Brand	SOK/PRISMA
Product/Service	FOOD AND RETAIL STORE
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation	MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation 2	SOK / PRISMA Helsinki, FINLAND
Production	LUCY LOVES STORIES Helsinki, FINLAND

Name	Company	Position
Jarkko Tuuri	Make it Simple Oy	Creative Director
Jukka Mannio	Make it Simple Oy	Creative Director
Pia Eiro	Make it Simple Oy	Account Director
Ilkka Alarotu	SOK/Prisma	Vice President
VP Ääri	SOK/Prisma	Director, marketing
Lauri Toivonen	SOK/Prisma	Marketing Director
Satu Vilkman	SOK/Prisma	Marketing manager
Ulla Möttönen	SOK/Prisma	Marketing assistant
Johannes Salonen	Lucy Love Stories	Director
Marko Antila	Lucy Love Stories	Producer
Jean-Noel Mustonen	Lucy Love Stories	DoP
Humina	Humina	Sound
Toast Post, Post Control	Toast Post, Post Control	Post Production

Brief Explanation

Pekka Makkonen is a well-known (fictional) blind tasting champion in Finland. In this series of commercials he got a challenger from Japan. Both masters of taste train with the Prisma products.