WHY SHARE IT?

TitleWHY SHARE IT?
BrandHOMEAWAY
Product/ServiceHOMEAWAY
Category A07. Travel, Transport & Leisure
Entrant SAATCHI & SAATCHI London, UNITED KINGDOM
Idea Creation SAATCHI & SAATCHI London, UNITED KINGDOM
Production PRETTYBIRD London, UNITED KINGDOM
Additional Company ARCADE EDIT Santa Monica, USA
Additional Company 2 ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Additional Company 3 WAVE STUDIOS London, UNITED KINGDOM
Credits
Name Company Position
Ben Robinson Saatchi & Saatchi Art Director/Copywriter
Mike Whiteside Saatchi & Saatchi Art Director/Copywriter
Josh Sanders Saatchi & Saatchi Agency Producer
Tim & Eric Prettybird Director
Juliette Larthe Prettybird Production Company Producer
Nell Jordan Prettybird Production Company Producer
Kyle Brown Arcade Edit Editor
Lara Baxter Saatchi & Saatchi Production Assistant
Andrew Wheeler Freelance Lighting Cameraman
Parv Thind Wave Studios Sound Designer
Marie Deery Saatchi & Saatchi Business Leader
Catherine Tilley Saatchi & Saatchi Account Manager
Raquel Chicourel Saatchi & Saatchi Planner
Kate Stanners Saatchi & Saatchi Chief Creative Officer

Brief Explanation

Our culture of sharing has gone too far. In fact, these days we’ll share almost anything with almost anyone. But sharing our vacations with strangers, whether they’re other hotel guests or the Airbnb owner, can get in the way of your hard-earned good times. Luckily, you can rent a whole house at HomeAway.com and keep your vacation to you and the people you actually invited. All we had to do was tell people.