| Title | CARWASH |
| Brand | LILLEBORG |
| Product/Service | OMO COLOR |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
TRY Oslo, NORWAY
|
|
Idea Creation
|
TRY Oslo, NORWAY
|
|
Media Placement
|
OMD Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Øystein Halvorsen |
TRY |
Copywriter |
| Karin Lund |
TRY |
Art Director |
| Helge Gjertveit |
TRY |
Account Director |
| Cathrine Wennersten |
TRY |
Account Manager |
| Ola Narum Berg |
Bacon OSL |
Producer |
| Matias&Mathias (Rygh&Eriksen) |
Bacon OSL |
Directors |
Brief Explanation
We are at a car wash called Cheap&Shiny. A black Golf drives in, and the driver delivers the key to the guy working there and sits down in the waiting room. Later he gets his car back, but it is completely grey. The owner is in doubt: "Is this really my car?". The same happens with a red Tesla that comes out pale red, faded. Another car is full of pills after wash, and one car even has shrunk during wash.
Tagline: Don´t accept this with your clothes either.