| Title | EURO 2016 |
| Brand | ORANGE INTERNATIONAL |
| Product/Service | TELECOMMUNICATIONS |
| Category |
A12. Corporate Image & Sponsorship |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Marcelo Vergara |
Publicis Conseil |
Executive Creative Director |
| Steve O’leary |
Publicis Conseil |
International Creative Director |
| Guillaume Sabbagh |
Publicis Conseil |
Copywriter |
| Thomas Chatenay |
Publicis Conseil |
Art Director |
| Cécile Lejeune / Guillaume Foskolos / Lucie Calligaris / Laetitia Mulinazzi |
Publicis Conseil |
Account Managers |
| Libby Little |
Publicis Conseil |
Strategic Planner |
| Sylvie Dos Santos |
Publicis Conseil |
Process Manager |
| Pierre Marcus / Timothé Rosenberg |
Prodigious |
TV Producers |
| Wanda Productions |
Wanda Productions |
Production House |
| Ivan Grbovic |
/ |
Director |
| Patrick Barbier |
/ |
Producer |
| Salvador Valdez & Yann Malcor |
/ |
Editors |
| Prodigious |
Prodigious |
Post-Production Company |
| Pierre-Arthur Goulet |
Prodigious |
Producer |
| Guillaume Nadaud |
/ |
SFX Supervisor |
| Prodigious |
Prodigious |
Audio Post-Production Company |
| Joel Tessonneau |
/ |
Producer |
| Havas Media International |
Havas Media International |
Media Buying Agency |
| Julien Mathieu |
/ |
Media Planner |
Brief Explanation
For us, football fans are the real stars of the Euro 2016.
To illustrate that, we launched the film ‘The Recruiter’.
An epic quest where Zinedine Zidane is the head of a recruitment search centre in charge of finding the very best supporters.
To succeed in his mission, the ex top player sends one of his junior assistants, Henri, to travel across Europe and invite the best supporters to the competition.
This young man, a little clumsy and endearing, will be with the supporters: in the stadiums, large and small, in their homes, in their cars and on their scooters after a victory, during a marriage proposal in the stands… to recruit the most passionate ones, under the watchful eye of Zidane.