| Title | TV |
| Brand | CURRYS PC WORLD |
| Product/Service | CURRYS PC WORLD |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
AMVBBDO London, UNITED KINGDOM
|
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
|
Production
|
O POSITIVE New York, USA
|
Credits
| PAUL BRAZIER |
AMVBBDO |
CHIEF CREATIVE OFFICER |
| ALEX GRIEVE |
AMVBBDO |
EXEC CREATIVE DIRECTOR |
| ADRIAN ROSSI |
AMVBBDO |
EXEC CREATIVE DIRECTOR |
| ANT NELSON |
AMVBBDO |
CREATIVE DIRECTOR |
| MIKE SUTHERLAND |
AMVBBDO |
CREATIVE DIRECTOR |
| ANITA SASDY |
AMVBBDO |
PRODUCER |
| DAVID SHANE |
O POSITIVE |
DIRECTOR |
| NELL JORDAN |
O POSITIVE |
PRODUCER |
| PAUL WATTS |
THE QUARRY |
EDITOR |
| AARON REYNOLDS |
WAVE |
SOUND ENGINEER |
| THE MILL |
THE MILL |
POST PRODUCTION |
Brief Explanation
In each of the five ads, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and our protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments. Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the perfect Currys PC World product to hide your disappointment