Title	DRESSING ROOM
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	A02 . Drinks
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Idea Creation 2	PUBLICIS New York, USA
Production	RESET Santa Monica, USA

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Andy Bird	Publicis New York	Chief Creative Officer
Joe Johnson	Publicis New York	ECD
Cristiana Boccassini	Publicis Italy	Creative Director
Luca Cinquepalmi	Publicis Italy	Creative Director
Jason Gorman	Publicis New York	Creative Director
Einav Jacubovich	Publicis New York	Associate Creative Director
Josh Horn	Publicis New York	Associate Creative Director
Cuanan Cronwright	Publicis New York	Associate Creative Director
Polina Zabrodskaya	Publicis Italy	Associate Creative Director
Francesca Vitello	Publicis Italy	Copywriter
Laura Aondio	Publicis Italy	Art Director
Paul Daligan	Publicis New York	Creative Services Director
Anthony Garetti	Publicis New York	Executive Producer
Monica Rossi	Publicis Italy	Agency Producer
David Pagnoni	Publicis Italy	Worldwide Account Director
Kathryn Harvey	Publicis New York	Group Account Director
Martin Werner	Reset Content	Director
Chris Franklin	Big Sky Edit	Editor
Marco Venturelli	Publicis Italy	Creative Director

Brief Explanation

In this ad we cut between very different film sets, with Benicio del Toro wearing a new outfit in each scene. As we cut between scenes, Benicio describes how Heineken hasn’t changed its unique taste in over 140 years. We realize that Heineken’s consistency is in contrast to Benicio, who is always asked to change his look, wardrobe, character and even his voice, for the various characters he portrays. The end message: Heineken has the same taste as it did in 1873.