| Title | WORKSHOP |
| Brand | THE STATE TRETYAKOV GALLERY |
| Product/Service | EXHIBITION OF IVAN AIVAZOVSKY. FOR THE 200TH ANNIVERSARY |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Entrant
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BBDO RUSSIA GROUP Moscow, RUSSIA
|
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Idea Creation
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BBDO RUSSIA GROUP Moscow, RUSSIA
|
Credits
| Anastasia Vuchetich |
BBDO Russia Group |
Creative Group Head |
| John Dewey |
BBDO Russia Group |
Interpreter |
| Galina Churak |
The State Tretyakov Gallery |
Exhibition curator |
| Vera Bodunova |
The State Tretyakov Gallery |
Curator assistant |
| Lara Bobkova |
The State Tretyakov Gallery |
Head of Communication department |
| Evgeny Alekseev |
The State Tretyakov Gallery |
Producer |
| Julia Kruchinina |
The State Tretyakov Gallery |
Contract specialist |
| Ilya Stewart |
Hype Production |
Executive producer |
| Murad Osmann |
Hype Production |
Executive producer |
| Julia Samoylova |
Hype Production |
Producer |
| Igor Isakov |
Hype Production |
Director |
| Boris Anisonyan |
BBDO Russia Group |
TV Production Director |
Brief Explanation
The Tretyakov Gallery used video content to announce an exhibition of Ivan Aivazovsky.
The target: making the artist topical for today’s audience, proving that Aivazovsky isn’t mundane or predictable.
We didn’t dwell on his person, but revealed what he means today: the sea vastness is groundbreaking for any contemporary, changing our impression of Aivazovsky.
We convey a new understanding of Aivazovsky’s craftsmanship, helping today’s snobbish audience experience the anguish and epic of the moment the 82-year-old painter passed away while working on a painting.
The video was watched 814,031 times on social networks within a month and a half after being posted