Title	THE MECHANIC
Brand	CILLIT BANG
Product/Service	CILLIT BANG
Category	A03. Fast Moving Consumer Goods
Entrant	BETC Paris, FRANCE
Idea Creation	BETC Paris, FRANCE
Production	PARTIZAN Paris, FRANCE
Production 2	GUM Paris, FRANCE

Name	Company	Position
Stéphane Xiberras	BETC	Executive Creative Director
Jacques Jolly	BETC	Creative Director
Alexandre Saad	BETC	Art Director
Guillaume Rebbot	BETC	Copywriter
Marie Baillot	BETC	Art Director
David Green	BETC	TV Producer
Emilie Cointot	BETC	TV Producer
Marianne Hurstel	BETC	Planning
Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson	BETC	Agency Management
Marco Monti, Pieter Sercu, Christopher Carey	Reckitt Benckiser	Brand Management
Michael Gracey	NA	Director
Clément Hedouin	BETC	Assistant art director

Brief Explanation

A mechanic discovers how efficient Cillit Bang’s products are and gives us quite a show!