Title	MOMONDO / THE DNA JOURNEY / JAY
Brand	MOMONDO
Product/Service	MOMONDO
Category	B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	& CO. Copenhagen, DENMARK
Idea Creation	& CO. Copenhagen, DENMARK
Production	NOA / &CO Copenhagen, DENMARK

Name	Company	Position
Robert Cerkez	NoA / &Co.	Creative Director
Tue Rossel	NoA / &Co.	Senior Copywriter
James Godfrey	NoA / &Co.	Senior Copywriter
Jeppe Rønde	Bacon, Copenhagen	Director
Kristoffer Winther Sørensen	NoA / &Co.	Art Director
Ole Hoffmann	NoA / &Co.	Art Director

Brief Explanation

Jay is from Tottenham, England. A fan of Tottenham Spurs, of course. He’s also a fan of England and proud to be English, just like his parents and grandparents before him. He is, however, NOT a big fan of the Germans – a sentiment that according to Jay himself dates back to the Second World War where his grandparents served for England. When it’s time to do a DNA test, he is certain that it will prove him to be English and nothing but. Despite the stubborness, he is the first to see the irony when he finds out that his ancestral roots reach to not only Germany but all the way to Turkey.