JACKIE

Gold Eurobest
TitleJACKIE
BrandHEINEKEN
Product/ServiceHEINEKEN
Category A12. Corporate Image & Sponsorship
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production ANORAK Berlin, GERMANY
Production 2 INDEPENDENT London, UNITED KINGDOM
Credits
Name Company Position
Bruno Bertelli Publicis Italy Creative Director
Cristiana Boccassini Publicis Italy Creative Director
Luca Cinquepalmi Publicis Italy Creative Director
Marco Venturelli Publicis Italy Creative Director
Alessandro Candito Publicis Italy Associate Creative Director
Bruno Vohwinkel Publicis Italy Associate Creative Director
Lorenza Montorfano Publicis Italy International Account Director
Silvia Ghiretti Publicis Italy Account Supervisor
James Moore Publicis Italy Strategic Planner
Mariella Maiorano Publicis Italy Agency Producer
Gary Freedman Anorak Berlin Director
Gianluca Di Tondo Heineken Sr. Director Global Heineken Brand
Anuraag Trikha Heineken Director Global Heineken Brand Communication & Digital
Daniela Iebba Heineken Global Heineken Brand Communication Manager
Noa Dekel Publicis Italy Strategic Planner
Jason Kemp Anorak/Indipendent Producer
Stephane Fontaine Anorak/Indipendent DOP
Adam Spivey Anorak/Indipendent Editor
Jean-Clément Soret Anorak/Indipendent Colourist
Phil Whalley MPC VFX Producer
Adam Crocker MPC VFX Supervisor
Raja Sehgal Grand Central Recording Studio Sound Designer

Brief Explanation

The story is a convincing re-creation of Mr. Stewart in his 60s and 70s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him. And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.