TREAT ME LIKE A WOMAN, PAY ME LIKE A MAN

Silver Eurobest
TitleTREAT ME LIKE A WOMAN, PAY ME LIKE A MAN
BrandEQUAL PAY DAY
Product/ServicePUBLIC SERVICE
Category A14. Public Sector & Awareness Messages
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Additional Company ZIJ-KANT VZW Brussels, BELGIUM
Credits
Name Company Position
Kwint De Meyer mortierbrigade Copywriter
Willem De Wachter mortierbrigade Art Director
Charlotte Coddens mortierbrigade Head of Production
Jens Mortier mortierbrigade Creative Director
Joost Berends mortierbrigade Creative Director
Philippe De Ceuster mortierbrigade Creative Director
Vincent D'Halluin mortierbrigade Strategic Director
Lore Meert mortierbrigade Producer
Koen Mortier Czar Director
Joop Haesen Czar Producer
Eurydice Gysel Czar Producer
Kimi A.E. Porter Czar Producer
Bieke De Keersmaecker Czar Postproducer
Stoeps Langensteiner DOP
Martin Leroy Editor
Joost Van Kerckhove Grading
Senjan Jansen Sounddesigner

Brief Explanation

Equal Pay Day is a worldwide organization that fights for equal wages between all genders. Because even in 2016, women still are paid 16% less than men… What better person to witness about this injustice, than someone who experienced both sides of this wage gap? In this high-profile clip, Erika Ervin, American actress and model, tells how happy she is to now be a woman, but also about the severe sacrifices she made to become one. She refers to the gender pay gap she has experienced since she is a woman. Her motto is ”Treat me like a woman, pay me like a man”.