Title	EITB - EMBARAZADOS
Brand	EITB - SIN IR MÁS LEJOS
	1 of 2 Campaign
Product/Service	EITB - SIN IR MÁS LEJOS
Category	A08. Media & Publications
Entrant	THE CYRANOS//McCANN Barcelona, SPAIN
Idea Creation	THE CYRANOS//McCANN Barcelona, SPAIN
Media Placement	THE CYRANOS//McCANN Barcelona, SPAIN
PR	THE CYRANOS//McCANN Barcelona, SPAIN
Production	THE CYRANOS//McCANN Barcelona, SPAIN

Name	Company	Position
Leandro Raposo	THE CYRANOS // McCANN	CREATIVE PRESIDENT
Pablo Colonnese	The Cyranos // McCann	Executive Creative Director
David Fernandez	The Cyranos // McCann	Creative Director
Joaquin Espagnol	The Cyranos // McCann	Creative Director
Fernando Riveros	The Cyranos // McCann	Art Director
Matías López Navajas	The Cyranos // McCann	Copy
Eduard Cubel	The Cyranos // McCann	Art Director
Jaume Rufach	The Cyranos // McCann	Copy
Carlos García-Munté	The Cyranos // McCann	Copy Junior
Xavi Teruel	The Cyranos // McCann	Art Director junior
Fernando Diago	The Cyranos // McCann	Art Director junior
Alba Riart	The Cyranos // McCann	Production Manager
Bea Cañete	The Cyranos // McCann	Producer
Oriol Bombí	The Cyranos // McCann	Head of Strategic Planning
Mònica Martorell	The Cyranos // McCann	General Director
Anna Gil	The Cyranos // McCann	Head of Account Services
Fernanda Pierri	The Cyranos // McCann	Head of Client Services
Primo Madrid	Primo Madrid	Production Company
Sepia & Martin Kalima		Director(s)
Ramon Corominas & Eva de Lera		Executive Producer(s)
Idea sonora	Idea sonora	Sound Production

Brief Explanation

The objective of this campaign is to promote the current situation and SMIL information of the television series Eitb (Euskal Itarri Telebista). In an environment where the Spanish media is apparently controlled by political and economic pressure groups, this daily program is characterized by its rigor, honesty, and objectivity being one of the principal bets of the informative scheduling of the series facing the competition: the truth of it all. The campaign consists of two pieces. Each one shows a dramatic situation of real life in which the protagonists arrange to give harsh news to a loved one (a pregnant teenager who is 16 years old, the death of the family dog). All the true, even though sometimes you don’t want to hear it.