SHOCKWAVE

Silver Eurobest Campaign
TitleSHOCKWAVE
BrandSÉCURITÉ ROUTIÈRE
3 of 3 Campaign
Product/ServiceROAD SAFETY
Category A13. Public Health & Safety
Entrant LA CHOSE Paris, FRANCE
Idea Creation LA CHOSE Paris, FRANCE
Credits
Name Company Position
Pascal Grégoire la chose CEO and Creative Director
Charles Flamand la chose copywriter
Alexandre Fort la chose Art Director
Guillaume Ganty la chose Art Director
Nicolas Buisset la chose Head TV Prod
Pamela Taconet la chose Agency representatives
Gloria Amzallag la chose Agency representatives
Marina Flammier la chose Agency representatives
Eric Tong Cuong la chose Director of Strategic Planning
Céline Bonnefond la chose Strategic planning
Barka Zérouali la chose Head of communication / PR
Laure Bouvet la chose Art purchasing
Julie Duret la chose Art purchasing
Bruno Aveillan Quad Group photograph
Tatum Drouilhat Quad Group 1re assistant director
Martin Coulais Quad Group Executive producer
Claudia Traeger Quad Group Production director
Nathalie Aveillan Quad Group Post Production Manager
Fix Studio Fix Studio Post Production
THE THE Sound production
Mirwais Mirwais Composers

Brief Explanation

“Shockwave” represents the repercussions of a road crash on the victims’ friends and family. The accident, the cause of which is not seen, is theoretical, symbolic of all accidents. Two cars driving in opposing directions, one driven by Pierre, the other by Sophie, crash head on. The first part of the film is shot at actual speed, but when the shock happens, it switches to extreme slow motion. Friends and relatives of road crash victims appear. They are at the heart of the accident. They are seen floating, almost unreal, like flying over the tragedy scene in the same dynamic as the drivers themselves. They are impacted by the shockwave, although they were not physically present in the car. A voice over, along with the camera which shows each of them, explains their connection to the victim and the consequences of the tragedy on their current but also future lives.