Title	BLOOD
Brand	SCA BODYFORM
Product/Service	BODYFORM
Category	B01. Fast Moving Consumer Goods
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Production	STINK London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	AMVBBDO	CHIEF CREATIVE OFFICER
ALEX GRIEVE	AMVBBDO	EXEC CREATIVE DIRECTOR
ADRIAN ROSSI	AMVBBDO	EXEC CREATIVE DIRECTOR
TOBY ALLEN	AMVBBDO	CREATIVE DIRECTOR
JIM HILSON	AMVBBDO	CREATIVE DIRECTOR
DIEGO CARDOSO DE OLIVEIRA	AMVBBDO	CREATIVE DIRECTOR
CAIO MARONI GIANNELLA	AMVBBDO	CREATIVE DIRECTOR
EDWINA DENNISON	AMVBBDO	PRODUCER
JONES & TINO	STINK	DIRECTOR
SIMON EAKHURST	STINK	PRODUCER
ANDREW LEVENE	STINK	PRODUCER
SAM ASHWELL	750	SOUND ENGINEER
MPC	MPC	POST PRODUCTION

Brief Explanation

In this film we show real women practicing sports. Pushing themselves even after blood has been drawn. They don’t give up. A little blood doesn’t stop them. So why should their period? No blood should hold us back. Live Fearless.