Title	SEARCH RACISM. FIND TRUTH.
Brand	REFUGEES WELCOME
Product/Service	REFUGEES WELCOME
Category	D01. Use of Film
Entrant	FCB ZÜRICH, SWITZERLAND
Idea Creation	FCB ZÜRICH, SWITZERLAND
Media Placement	FCB ZÜRICH, SWITZERLAND
Media Placement 2	INITIATIVE MEDIA Zurich, SWITZERLAND
PR	EHRENBERG KOMMUNIKATION Hamburg, GERMANY
Production	FCB ZÜRICH, SWITZERLAND
Additional Company	TONSTUDIOS Z Zurich, SWITZERLAND

Name	Company	Position
Dennis Lück	FCB Zürich	Chief Creative Officer
Andy Lusti	FCB Zürich	Creative Director
Hanja Baruschke	FCB Zürich	Creative Director Digital
Sarah Ming	FCB Zürich	Copywriter
Olivia Schläpfer	FCB Zürich	Art Direction
Fabian Sigg	FCB Zürich	Art Direction
Elgee David Wee	FCB Zürich	Art Direction
Lia Bellini	FCB Zürich	Art Direction
Emanuel Büchler	FCB Zürich	Content Developer
Marco Frei	FCB Zürich	Content Developer
Mark Becher	FCB Zürich	Client Service Director
Mirjam Milenkovic	FCB Zürich	Account Director
Michael Hürlimann	FCB Zürich	Account Director
Sharon Nehrenheim	FCB Zürich	Account Director
Nina Hinkelmann	FCB Zürich	Account Director
Aleksandar Sofranac	FCB Zürich	Frontend Developer/Designer
Snezana Tadic	Ehrenberg Kommunikation	PR
Peter Fobe	Ehrenberg Kommunikation	PR
Giulia Ciarla	Initiative	Media
Jazmin Suriel	Initiative	Media
Renzo D’Alberto	Tonstudios Z	Sounddesign

Brief Explanation

The German organization «Refugees Welcome» wanted to stop the distribution of digital hate videos: With a clever idea and courageous refugees, who stand up against the hate preachers. In 10 spots refugees disproved common prejudices with hard facts, surprising revelations or humor. Furthermore they anticipated the content of the following videos. For instance, when searching for Lutz Bachmann, the German right-wing leader of Pegida, viewers were confronted by Arif from Syria, who did away with prejudices. Other pre-roll ads showed that refugees put a lot of effort into learning the local language or debunk false statistics. At the end of each video the refugee appealed to better watch his or her story instead of listening to more prejudice. With the button “Skip prejudice” the viewer was led to the story of the particular refugee and invited to change his thoughts about their – till then – objects of hate.