Title	COOKING IS CARING
Brand	IKEA
Product/Service	HOME FURNISHING
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	BUZZMAN Paris, FRANCE
Idea Creation	BUZZMAN Paris, FRANCE
PR	BUZZMAN Paris, FRANCE
Production	CARNIBIRD Paris, FRANCE

Name	Company	Position
Stéphanie Jourdan	IKEA	Country Marketing Director
Carole Feleppa	IKEA	External Communication Manager
Karin Aubertin	IKEA	House-Design Consultant
Georges Mohammed-Chérif	BUZZMAN	President and Executive Creative Director
Thomas Granger	BUZZMAN	Vice-President
Julien Levilain	BUZZMAN	Associate Director
Philippe Boucheron	BUZZMAN	Artistic Director
Patrice Lucet	BUZZMAN	Copywriter
Bénédicte Muller	BUZZMAN	Head of Accounts
Emilie Pellicer	BUZZMAN	Account Director
Clément Scherrer	BUZZMAN	Strategic Planner
Amélie Juillet	BUZZMAN	Head of Communication and P.R.
Clara Bascoul-Gauthier	BUZZMAN	Communication and P.R. Manager
Marine Nedjam	BUZZMAN	Communication and P.R. Manager
Vanessa Barbel	BUZZMAN	Head of TV Production
Katia Lewkowicz	BUZZMAN	Director
Carnibird	Carnibird	Production Company
Schmooze	Schmooze	Sound Production

Brief Explanation

The film starts with a boy and his dad going back home. We understand that the parents are divorced when the father asks his boy what his mother cooked him during the week. The boy, completely aggrieved tells him that he ate macaroni all the week… Stunned by the news, the father decides to cook a great meal to please his son. We cut to the Mom’s house, she just has been told by his son that his father served him macaroni every single evening. The mum is hurrying up to do exactly what her ex did: cooking a great meal with love for her son. With the tag line ‘Cooking is caring’, the film shows a little boy playing on the lack of communication between his separated parents to get a meal prepared with love by telling to one another parent that he ate macaroni all the week.