Title	IAN WRIGHT - THE LICK-HIKER'S GUIDE TO INNER STRENGTH
Brand	VALIO
Product/Service	VALIO GEFILUS
Category	C02. Branded Content & Entertainment Film
Entrant	HASAN & PARTNERS Helsinki, FINLAND
Idea Creation	HASAN & PARTNERS Helsinki, FINLAND
Idea Creation 2	VALIO Helsinki, FINLAND
Media Placement	DAGMAR Helsinki, FINLAND
PR	THE HONEY PARTNERSHIP Reading, UNITED KINGDOM
Production	COCOA MEDIAPRODUCTIONS Helsinki, FINLAND

Name	Company	Position
Eka Ruola	hasan & partners Oy	ECD, CEO
Anu Niemonen	hasan & partners Oy	Senior creative
Ville Granroth	hasan & partners Oy	Art director
Jussi Lindholm	hasan & partners Oy	COO
Jonna Ilvonen	hasan & partners Oy	Account manager
Juha Nikkilä	hasan & partners Oy	Copywriter
Elli Tervo	hasan & partners Oy	Production AD
JP Siili	Cocoa Mediaproductions	.
Tom Hakala	Cocoa Mediaproductions	Director
Pauliina Teirikari	Cocoa Mediaproductions	Executive producer
Anton Tevajärvi	Cocoa Mediaproductions	.
Janne Kilpeläinen	Cocoa Mediaproductions	.
Joni Kuusisto	Cocoa Mediaproductions	.
Janne Ahvenlampi	Cocoa Mediaproductions	.
Teemu Berglund	Cocoa Mediaproductions	.
Hanna Kartano	Cocoa Mediaproductions	.
Markku Mäkelä	Cocoa Mediaproductions	.
Ian Wright	.	.
Jenni Lindell	Valio Oy	Category manager
Niko Vuorenmaa	Valio Oy	Category director
Elli Siltala	Valio Oy	Executive Vice President
Tuomas Salusjärvi	Valio Oy	Executive Vice President, Product groups and R&D
Juuso Wäänänen	Dagmar	Client manager / social media specialist
Heidi Rautala	Dagmar	Digital performance
Pirjo Pellikka	Dagmar	Planning manager
Sari Oras	Dagmar	Media analyst
Mark Terry-Lush	The Honey Partnership	Partner & managing director

Brief Explanation

LICK-HIKER'S GUIDE TO EUROPE Fearless man travels around Europe and licks the filthiest objects it has to offer. Valio Gefilus is a dairy product family that includes good LGG bacteria and vitamins that supports and gives strength to your intestine. LGG is the most studied lactic acid bacteria in the world. We wanted to challenge the bacteria in real life, put the innovation to test and see if it works or not and make a documentary out of the journey. Ian Wright the famous traveller interviews professionals and experts around the world and challenges his intestine and licks dirty places. While he challenges his resistance at the same time he enjoys the Gefilus and gets all the good bacteria to support his health.