Title	LOOK WHO'S DRIVING
Brand	VOLVO TRUCKS
Product/Service	TRUCKS
Category	C01. Viral Film
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement	BE ON Copenhagen, DENMARK
PR	BE ON Copenhagen, DENMARK
Production	NEW LAND Stockholm, SWEDEN

Name	Company	Position
Olle Victorin	FORSMAN & BODENFORS	Senior Account Director
Cilla Pegelow	FORSMAN & BODENFORS	Account Director
Anneli Kjellander, Britta Malmberg	FORSMAN & BODENFORS	Account Manager
Sophia Lindholm, Kim Cramer, Anders Eklind	FORSMAN & BODENFORS	Art Director
Björn Engström	FORSMAN & BODENFORS	Copywriter
Jerry Wass	FORSMAN & BODENFORS	DESIGNER
Tobias Nordström	FORSMAN & BODENFORS	PLANNER
Alexander Blidner, Peter Gaudiano	FORSMAN & BODENFORS	Agency Producer, Film/Agency Producer, Digital
Sophie Tamm Christensen	New Land	PRODUCER
Sophie Tamm Christensen	New Land	PRODUCER
Erik Torell	New Land	Executive Producer
SWISS	SWISS	Postproduction
Robin Aron Olsson	FREELANCE	Stills Photographer
Client lead: Carl Dyrssen Publishing and international PR: Jenny Canborn	Media Partner: Be On / AOL Platforms	Media Partner: Be On / AOL Platforms
Charles Brisgand & Leo Berne	Megaforce	DIRECTOR
Cobrastyle, Teddybears	Cobrastyle, Teddybears	MUSIC
Nicolas Larrouquere	FREELANCE	EDITOR
Kouz Production	FREELANCE	SOUND

Brief Explanation

What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles. This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck.