Title	DOMESTIC VIOLENCE
Brand	FRANCE 5
Product/Service	MEDIA
Category	A14. Public Sector & Awareness Messages
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE

Name	Company	Position
Fabrice Delacourt / Olivier Desmettre	Publicis Conseil	Executive Creative Directors
Fabrice Delacourt / Olivier Desmettre	Publicis Conseil	Creative Directors
Julien Deschamps	Publicis Conseil	Copywriter
Jordan Lemarchand	Publicis Conseil	Art Director
Pierre Marcus / Patrick Pauwels	Prodigious	TV Producers
Frédéric Schoendoerffer	/	Director
Quad	Quad	Company Production
Martin Coulais	/	Producer
Christelle Prud’homme	Fix Studio & Prodigious	Post-production
Boris Nicou	Prodigious	Sound production
Eric Rinaldi	France 5	Advertiser’s Supervisor

Brief Explanation

The film that looks like a long take with a lightly forward travelling. A woman stands in front of us. She looks straight at us as if she was defying us. She gives herself a first slap, then a second slap, then a punch. Then the hits become more and more violent as the woman becomes crazy. She begins to bleed and her nose breaks. After the last punch, she tries not to cry and she looks again right at us. These words appears : A woman who beats herself this way would be locked up right away / Thousands of men do this to their wives for years and still walk free. A call to action asks victims and witnesses of domestic violence to call 3919, domestic violence help hotline.