Title	EYES ON GIGI
Brand	BMW GROUP
Product/Service	BMW M2
Category	B03. Cars & Automotive Products & Services
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Idea Creation 2	KBS+ New York, USA
Idea Creation 3	PLAN.NET Munich, GERMANY
Production	TOOL Los Angeles, USA
Additional Company	ROCK PAPER SCISSORS Santa Monica, USA
Additional Company 2	BERNSTEIN & ANDRIULLI New York, USA
Additional Company 3	COMPANY 3 Santa Monica, USA
Additional Company 4	FRAMESTORE VR STUDIO New York, USA
Additional Company 5	GERMAN WAHNSINN Hamburg, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Global Chief Creative Officer
Jonathan Mackler	KBS	Chief Creative Officer
Dan Kelleher	KBS	Chief Creative Officer
Paul Renner	KBS	Executive Creative Director
Michael Wilk	Serviceplan	Executive Creative Director International
Kolja Danquah	Serviceplan	Creative Director
Angeliki Karnoupaki	Serviceplan	Senior Copywriter
Ben Cascella	KBS	Senior Copywriter
Nigel Gross	KBS	Art Director
Sanaz Shaafy	Freelancer	Art Director
Sabrina Schwartz	Serviceplan	Account Manager International
Kim-Julien Korkmaz	Plan.Net	Account Manager
Keisha Townsend	KBS	Group Account Director
Samantha Smeach	KBS	Group Account Director
John Clark	Freelancer	Photographer
Jonathan Mannion	Bernstein Andriulli	Photographer
Jenny Read	KBS	Head of Production
Drew Lippman	KBS	Executive Producer
Melissa Tifrere	KBS	Senior Producer
Lisa Barnable	Rock Paper Scissors	Producer
Lisa Cowan	Tool of Noth America	Procucer
Marc Forster	Tool of Noth America	Director
Mauro Fiore	Tool of Noth America	Cinematographer
Biff Butler	Rock Paper Scissors	Editor
Hendrik Sommerfeld	Freelancer	Editor
James Alexander	Framestore	Senior Producer
Aron Hjartarson	Framestore	Executive Creative Director
Tim Masick	Company 3	Colorist
Justin Paguia	Freelancer	Retoucher
Simon Tunkin	Freelancer	Voice Actor

Brief Explanation

The film references the classic nutshell game. A nut is hidden under one out of three nutshells. Then all shells are moved around quickly to challenge the viewer to keep track of the shell with the nut below. In our film we replaced the nut with supermodel Gigi Hadid, and with five blue BMW M2 Coupé act as nutshells. Gigi gets into one car and all five embark on a fast-paced, hard-to-follow choreography – shot completely as one-take. In the end all five BMW M2 Coupé line up again and the viewer is asked to guess in which car Gigi sits. The interactive film comes in two versions: as a classic video or as true 360° experience. An end tag provides a link to the micropage where users can take their chances.