Title	RE-RECIPES
Brand	MATPRAT
Product/Service	FOOD AND RECIPES
Category	A01. Food
Entrant	ANORAK Oslo, NORWAY
Idea Creation	ANORAK Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Jens-Petter Aarhus	Anorak	Creative Director
Hallvard Fjeldbraaten	Anorak	Copywriter
Janne Espevalen	Anorak	Client Director
Hanne Foss	Anorak	Project Manager
Magne Lyngner	Bacon	Executive Producer
Matias Rygh	Bacon	Director
Mathias Eriksen	Bacon	Director
Øystein Dyb	Bacon	Post Production Producer

Brief Explanation

Matprat is a food recipe portal in Norway. In Norway we throw away over 230 000 tonnes of food every year. To create awareness of this fact and to launch a new set of food recipes that teaches you to throw away less food - by making something new out of what you already have - we made this commercial by reusing already made commercials. We had to watch over 6000 commercials to find the clips that could help us prove our point: You don't need to start from scratch every time. Instead it is possible to create something new out of what you've got.