Title	THE FISH
Brand	KLARNA
Product/Service	KLARNA - SMOOOTH ONLINE PAYMENTS
Category	A09. Financial Products & Services
Entrant	DDB STOCKHOLM, SWEDEN
Idea Creation	DDB STOCKHOLM, SWEDEN
Media Placement	OMD Stockholm, SWEDEN
Production	MJZ LONDON, UNITED KINGDOM
Production 2	GLASSWORKS Amsterdam, THE NETHERLANDS

Name	Company	Position
Olle Langseth	DDB Stockholm	Creative Director
Tove Langseth	DDB Stockholm	Creative Director
Martin Lundgren	DDB Stockholm	Copywriter
Tomas Granath	DDB Stockholm	Art Director
Frida Siversen-Ljung	DDB Stockholm	Copywriter
Viktor Arve	DDB Stockholm	Art Director
Jacob Sandström	DDB Stockholm	Business Director
Linda Bryttmar	DDB Stockholm	Account manager
Mattias Bengtsson	DDB House	Producer
Patrick Emt	DDB Stockholm	Graphic Designer
The Perlorian Bros	MJZ	Creative Director
Redpipe	Redpipe	Sound design
Michael Hayes	Soho Voices	Voice over
Lukas Thuvesson	DDB House	Post-production online
Martin Wassborn	Klarna	Director Brand & B2C marketing
Sebastian Siemiatkowski	Klarna	CMO
Nina Siemiatkowski	Klarna	Assistant project leader
Yann Gorriz	MJZ	Producer
Helen Kenny	MJZ	Executive Producer
Carl Hultgren	OMD	Client Director
Jesper Cederäng	OMD	Video Director

Brief Explanation

The Fish. We open up on low picture in room that’s completely empty except from a children’s slider in the middle of it. On top of the slide there’s a quite large glistering salmon balancing. After wobbling back and forth a bit the salmon eventually tips over and start sliding down the slide. It casts a schwooshing nice sound that draws you into the picture when its smooth surface gives it quite some speed down the slide. When it enters the floor it seems to gain even more speed and starts spinning in pirouettes towards the camera. The salmon keeps spinning and stops just perfectly in front of the camera. If it would have been figure skating it would have been a 10, but now we just cut to pack and highlights the word that sumps up what we’ve just seen: SMOOOTH. Klarna. Smoooth online Payments.