Title	RIDE COMFORTABLY
Brand	OPEL DENMARK
Product/Service	CARS
Category	B03. Cars & Automotive Products & Services
Entrant	UNCLE GREY Copenhagen, DENMARK
Idea Creation	UNCLE GREY Copenhagen, DENMARK
Media Placement	CARAT Copenhagen, DENMARK
Production	THE WOERKS Copenhagen, DENMARK

Name	Company	Position
Thomas Ilum	Uncle Grey	Creative Director
Lukas Lund	Uncle Grey	Senior Art Director
Carl Angelo	Uncle Grey	Art Director
Mathias Nielsen	Uncle Grey	Motion Designer
Carsten Bülow	Uncle Grey	CCO
Madeleine Tronbakken Naesborg	Uncle Grey	Account Director
Thomas Gram Veyssière	The Woerks	Excutive producer
Laerke Herthoni	The Woerks	Director
Sebastian Winterø	The Woerks	Director Of Photography
Jeppe Bødskov	The Woerks	Editor
Oliver Knauer	Oliver Knauer	Still Photographer
Peter Jurland	Opel Danmark	CMO
Lasse Marcussen	Cameo	Colorist
Mathias Dehn	Lydhør	Sound Design
Core Copenhagen	Core Copenhagen	Digital produciton
Carat	Carat	Media Company
Beon	Beon	Seeding Company
Think PR	Think PR	PR company

Brief Explanation

The 1:25 sec film is shot in slow-motion and accompanied by a dramatic voiceover explaining the state of Danish men and their testosterone levels. In the first part of the film we purely focus on a variety of male crotches. The camera slowly drifts closer and closer to the crotches as we see them in different uncomfortable situations. A man dressed in tight leather pants and racing gloves flips open his expensive car key to unlock his car. Fade to black. In the second part of the film we see a fashion-like product sequence, with underwear worn by a range of different men. The camera is still very focused on their crotches and we see the men in various poses. A macro shot shows the textile and the voice over explains the design features of the underwear. We end on a pack shot a CTA leading to a website.