EITB - PERRO

Silver Eurobest Campaign
TitleEITB - PERRO
BrandEITB - SIN IR MÁS LEJOS
2 of 2 Campaign
Product/ServiceEITB - SIN IR MÁS LEJOS
Category A08. Media & Publications
Entrant THE CYRANOS//McCANN Barcelona, SPAIN
Idea Creation THE CYRANOS//McCANN Barcelona, SPAIN
Media Placement THE CYRANOS//McCANN Barcelona, SPAIN
PR THE CYRANOS//McCANN Barcelona, SPAIN
Production THE CYRANOS//McCANN Barcelona, SPAIN
Credits
Name Company Position
Leandro Raposo THE CYRANOS // McCANN CREATIVE PRESIDENT
Pablo Colonnese The Cyranos // McCann Executive Creative Director
David Fernandez The Cyranos // McCann Creative Director
Joaquin Espagnol The Cyranos // McCann Creative Director
Fernando Riveros The Cyranos // McCann Art Director
Matías López Navajas The Cyranos // McCann Copy
Eduard Cubel The Cyranos // McCann Art Director
Jaume Rufach The Cyranos // McCann Copy
Carlos García-Munté The Cyranos // McCann Copy Junior
Xavi Teruel The Cyranos // McCann Art Director junior
Fernando Diago The Cyranos // McCann Art Director junior
Alba Riart The Cyranos // McCann Production Manager
Bea Cañete The Cyranos // McCann Producer
Oriol Bombí The Cyranos // McCann Head of Strategic Planning
Mònica Martorell The Cyranos // McCann General Director
Anna Gil The Cyranos // McCann Head of Account Services
Fernanda Pierri The Cyranos // McCann Head of Client Services
Primo Madrid Primo Madrid Production Company
Sepia & Martin Kalima Director(s)
Ramon Corominas & Eva de Lera Executive Producer(s)
Idea Sonora Idea Sonora Sound Production

Brief Explanation

The objective of this campaign is to promote the current situation and SMIL information of the television series Eitb (Euskal Itarri Telebista). In an environment where the Spanish media is apparently controlled by political and economic pressure groups, this daily program is characterized by its rigor, honesty, and objectivity being one of the principal bets of the informative scheduling of the series facing the competition: the truth of it all. The campaign consists of two pieces. Each one shows a dramatic situation of real life in which the protagonists arrange to give harsh news to a loved one (a pregnant teenager who is 16 years old, the death of the family dog). All the true, even though sometimes you don’t want to hear it.