SPARE THE ACT LAPTOP TV

Gold Eurobest Campaign
TitleSPARE THE ACT LAPTOP TV
BrandCURRYS PC WORLD
3 of 3 Campaign
Product/ServiceCURRYS PC WORLD
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant AMVBBDO London, UNITED KINGDOM
Idea Creation AMVBBDO London, UNITED KINGDOM
Production O POSITIVE New York, USA
Credits
Name Company Position
PAUL BRAZIER AMVBBDO CHIEF CREATIVE OFFICER
ALEX GRIEVE AMVBBDO EXEC CREATIVE DIRECTOR
ADRIAN ROSSI AMVBBDO EXEC CREATIVE DIRECTOR
ANT NELSON AMVBBDO CREATIVE DIRECTOR
MIKE SUTHERLAND AMVBBDO CREATIVE DIRECTOR
ANITA SASDY AMVBBDO PRODUCER
DAVID SHANE O POSITIVE DIRECTOR
NELL JORDAN O POSITIVE PRODUCER
PAUL WATTS THE QUARRY EDITOR
AARON REYNOLDS WAVE SOUND ENGINEER
THE MILL THE MILL POST PRODUCTION

Brief Explanation

In each of the ads, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and our protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments. Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the perfect Currys PC World product to hide your disappointment