JUSTINO

Gold Eurobest
TitleJUSTINO
BrandLOTERIAS Y APUESTAS DEL ESTADO
Product/ServiceCHRISTMAS LOTTERY
Category A07. Travel, Transport & Leisure
Entrant LEO BURNETT Madrid, SPAIN
Idea Creation LEO BURNETT Madrid, SPAIN
Production LEO BURNETT Madrid, SPAIN
Credits
Name Company Position
Juan Garcia-Escudero, Jesús Lada, Ignacio Soria, Arturo Benlloch, Iñaki Marti, Zarik Ahuir, Javier Lopez-Canle, Sergio Garcia Leo Burnett Madrid Creative Team
Blur Blur Production company
Passion Pictures Passion Pictures Production company
Daniel Rådén Milford Creative Studio CG Production

Brief Explanation

Justino, a night guard in a mannequin factory, spends his nights by himself doing his job but not feeling lonely, because the mannequins make him company. One night like any other, he decides to interact with his unknown peers of the the day time, so he starts to leave fun and loving messages helped by the mannequins. Meanwhile, their co workers make the traditional list that every company do during Christmas in Spain, to play the Christmas Lottery all together. However, Justino is too busy preparing his surprises that doesn’t realize the presence of the list. When his workmates win “El Gordo” (Spanish Great Prize), Justino discovers that he was never alone after all.