Title	FOR EVER YOUNG
Brand	OVK / PEVR (PARENTS OF ROAD VICTIMS
Product/Service	ROAD SAFETY AWARNESS MESSAGE
Category	A13. Public Health & Safety
Entrant	HAPPINESS / FCB Brussels, BELGIUM
Idea Creation	HAPPINESS / FCB Brussels, BELGIUM
Production	CAVIAR Brussels, BELGIUM

Name	Company	Position
Koen van Wonterghem	OVK / PEVR (Parents of Road Victims)	Managing Director - Administrateur Délégué
Karen Corrigan	Happiness / FCB	Executive Creative Management
Geoffrey Hantson	Happiness / FCB	Chief Creative Officer
Elke Janssens	Happiness / FCB	Managing Director
Pieter Claeys	Happiness / FCB	Creative Director
Philippe Fass	Happiness / FCB	Creative Director
Laurie Lacourt	Happiness / FCB	Concept Provider
Catherine Hermans	Happiness / FCB	Concept Provider
Hans Smets	Happiness / FCB	Group Account Director
Sophie Gunsbourg	Happiness / FCB	Agency Producer
Tom Willems	Caviar Content	Film Director
Wim Vanswijgenhoven	Caviar Content	DOP
Cleo Steyfkens	Caviar Content	Producer
Andreas Vermeulen	Caviar Content	Producer

Brief Explanation

A mom straps her little boy in the back seat and sets off listening to Alphaville's "Forever Young" on the radio, glancing back at him in the rear view mirror with loving looks as well as appearing to drive carefully. However, when her phone rings, she takes her eyes off the road for a second. The film then shows the same woman setting off in her car again, but weeping before she starts. However, the same little boy is still sitting in the back. But then we see her gradually becoming older until finally she is an elderly woman. It's a sickening glance into the future -- and the full impact of what happened finally hits you.