Title	BECOMING BECKHAM
Brand	H&M
Product/Service	H&M
Category	C02. Branded Content & Entertainment Film
Entrant	ADAM&EVEDDB London, UNITED KINGDOM
Idea Creation	ADAM&EVEDDB London, UNITED KINGDOM
Production	SONNY London, UNITED KINGDOM
Additional Company	MARSHALL STREET EDITORS London, UNITED KINGDOM
Additional Company 2	FACTORY London, UNITED KINGDOM
Additional Company 3	MPC CCREATIVE London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Chief Creative Officer
Ben Tollett	adam&eveDDB	Executive Creative Director
Richard Brim	adam&eveDDB	Executive Creative Director
Patrick McClelland	adam&eveDDB	Creative Director
Tammy Einav	adam&eveDDB	Managing Director
James Rowe	adam&eveDDB	Account Director
Erik Zetterberg	H&M	Creative Director
Daniel Herrmann	H&M	Head of Marketing
Fia Ingman	H&M	Project Manager
Jack Bayley	adam&eveDDB	Agency Producer
Jimena Seoane	adam&eveDDB	Assistant Producer
Fredrik Bond	Sonny London	Director
Alicia Richards	Sonny London	Producer
Tim Thornton-Allan	Marshall Street Editors	Editor
Matthew Pochettino	Marshall Street Editors	Assistant Editor
Anthony Moore	Factory Studios	Sound Designer
Jonathan Westley	MPC	VFX Supervisor, Project Lead
Feargal Ballance	adam&eveDDB	Creative Director
Justin Stiebel	MPC	Post Producer

Brief Explanation

Kevin Hart comes to live with David Beckham for a week, all in the name of ‘research’ as he prepares to audition for the lead role in an upcoming movie biopic of David’s life. Needless to say, Kevin finds being as effortlessly cool as David isn’t quite so easy. However, thanks to David’s Modern Essential Clothing Collection from H&M, Kevin can at least still really look the part. After all, it’s all about getting the essentials right.