Title	THE WAY BACK
Brand	PON AUTOMOBILE
Product/Service	VOLKSWAGEN
Category	A05. Cars & Automotive Products & Services
Entrant	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Production	PINK RABBIT Amsterdam, THE NETHERLANDS

Name	Company	Position
Joris Kuijpers	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Dylan de Backer	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Yuka Kambayashi	DDB & Tribal Worldwide, Amsterdam	RTV Producer
Sophie van Pelt	DDB & Tribal Worldwide, Amsterdam	RTV Producer
Fione van Wijk	DDB & Tribal Worldwide, Amsterdam	RTV Producer
Ivo Roefs	DDB & Tribal Worldwide, Amsterdam	CO-CEO
Danielle Boskemper	DDB & Tribal Worldwide, Amsterdam	Account director
Leony Hogenes	Pon’s Automobiel Handel	Brand communication manager
Jasper van der Bijl	Pon’s Automobiel Handel	Manager marketing communication
Ismael ten Heuvel	Pink Rabbit	Director
Mireille Lampe	Pink Rabbit	Producer
Gabor Deak	Gabor Deak	D.O.P.
Martin Heijgelaar	MRTN.	Editor
Robin Schlösser	Studio de Keuken	Sound design
MassiveMusic	MassiveMusic	Music
Jony van Hees	Pink Rabbit	Producer
Captcha	Captcha	Online edit + grading

Brief Explanation

A young guy takes his girlfriend home in a very nice vintage Beetle convertible. After he has dropped her off there, he takes off, surprisingly, backwards! In several shots we see the guy driving home, backwards all the way. People stare at him. At home, he parks in the garage and checks the odometer. The mileage is almost the same again as the mileage on the photo he took before he left. He gives the car a last push, so the mileage is identical again. Then, the sound of gravel. His dad comes home. Our guy grabs a bicycle pump, greets his dad, and acts normal. Dad has his suspicions, but the Volkswagen will not tell. A Volkswagen you can enjoy endlessly, the title says.