"FACEBOOK"

Short List
Title"FACEBOOK"
BrandDAIMLER AG, SMART
Product/ServiceSMART FORTWO CABRIO
Category A05. Cars & Automotive Products & Services
Entrant BBDO GROUP GERMANY Berlin, GERMANY
Idea Creation BBDO GROUP GERMANY Berlin, GERMANY
Production BIGFISH FILMPRODUKTION Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Jan Harbeck BBDO Berlin GmbH Creative Managing Director
Ton Hollander BBDO Berlin GmbH Creative Managing Director
Michael Schachtner BBDO Berlin GmbH Executive Creative Director
David Missing BBDO Berlin GmbH Creative Director
Shelley Lui, Angelo Maia BBDO Berlin GmbH Art Director
Kyra Nenz, Julian Stölting BBDO Berlin GmbH Copywriter
Jan Hendrik Oelckers BBDO Berlin GmbH Group Account Director
Lindsay Jönsson BBDO Berlin GmbH Account Director
Sonja Ruschke BBDO Berlin GmbH Account Manager
Silke Rochow BBDO Berlin GmbH Agency Producer
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Jule Everts, Oliver Marquardt Bigfish Filmproduktion GmbH Producer
- Candy Mountain GmbH Post Production Company
Helge Wallrodt Candy Mountain GmbH Producer
- Audioforce GmbH, Berlin Music / Sound Design
Jonathan Lennerbrant - Composer
- Studio Funk GmbH & Co.KG Audio Production House
Uta Wittchen Studio Funk Producer
Nima Gholiagha Studio Funk Sound Engineer
Matt Aselton c/o Bigfish Director
Corey Walter c/o Bigfish Director of Photography
Marty Schenk - Editor
Carolina Oclander - Make up Artist
Abril Bellati - Styling
Natalia Grosso - Setting
- Jacob Klempner Spot Casting Casting

Brief Explanation

The new smart fortwo cabrio is the "radically open version" of the urban icon. In the two TVCs the great feeling of opening up the roof also leads the passengers to feel free enough to finally open up and be radically open and painfully honest towards their co-drivers. One of the films shows a first date that gets pretty akward when the woman spits out her very precise life plans regarding their future relationship. The other film is about a teenage girl whos father confesses his activities on her facebook account and breaks his intimate knowledge about her personal life to his shocked daughter.