Title	SECOND HAND
Brand	ALS LIGA
Product/Service	NON-PROFIT ASSOCIATION
Category	A15. Charities & Appeals
Entrant	PUBLICIS BRUSSELS, BELGIUM
Idea Creation	PUBLICIS BRUSSELS, BELGIUM
Production	CZAR Brussels, BELGIUM

Name	Company	Position
Eva De Jonckheere, Catheline Leroy, Tom Berth, Geert De Rocker, Koen Mortier	Publicis Brussels	Creatives
Tom Berth	Publicis Brussels	Creative Director
Geert De Rocker	Publicis Brussels	Creative Director
Naïm Baddich	Publicis Brussels	Digital Creative Director
Wim Corremans	Publicis Brussels	Copywriter
Fréderic Sodermans	Publicis Brussels	Account Manager
Dieter Riemaeker	Publicis Brussels	Strategic Planner
Eva De Jonckheere	Publicis Brussels	Creative
Catheline Leroy	Publicis Brussels	Creative
Tanguy De Kelver	Publicis Brussels	Digital Producer
Christophe Vantricht	Publicis Brussels	Graphic Designer
Jérémie Acquisto	Publicis Brussels	Webdesigner
Jérémie Acquisto	Publicis Brussels	Developer
Digital Craftsmen	Digital Craftsmen	Banner production
Victoire Kaiser	Publicis Brussels	Art Buyer
Marc Van Buggenhout	ASP TV	Agency TV Producer
Tuyen Pham	ASP TV	Agency TV Producer
Czar	Czar	TV Production
Koen Mortier	Czar	Director
Toon Aerts	Czar	DOP
Eurydice Gysel	Czar	Executive Producer
Jelle Robbeets	Czar	Producer
Bieke De Keersmaecker	Czar	Post Producer
Robin De Praetere	Czar	Editor
Warner Music	Warner Music	Music
Evy Reviers	ALS Liga	Client Supervisor

Brief Explanation

In the 45” TV commercial, we show emotional and impacting portraits of 5 ALS patients in their own habitat. Frederik had to sell his toolbox, Angie her snowboard, Kris the shirt of his favorite soccer team, Marc his car and tennis-outfit and Rik his hospital bed. The reason why they sell the items is always mentioned: one of their muscles is paralyzed. Slowly but surely, people are realizing these people suffer from a muscular disease. In the end of the film, we lead people to the platform www.2dehandsvoorals.be .