Title	#UNEXPECTEDCASTING
Brand	FRENCH FEDERATION OF CARDIOLOGY
Product/Service	AWARNESS MESSAGE
Category	A13. Public Health & Safety
Entrant	LES GAULOIS Puteaux, FRANCE
Idea Creation	LES GAULOIS Puteaux, FRANCE

Name	Company	Position
Xavier Beauregard, Jennifer Hodara, Sabrina Bourzat	LES GAULOIS	Executive Creative Director, Copywriter, Art Director

Brief Explanation

A casting like no other The French Federation of Cardiology organises a casting in order to inform about the perception of the unknown symptoms of cardiac arrest in women. The actors are invited to improvise some emotions: marriage proposal, divorce, orgasm... The casting director seems satisfied up until the point they reach cardiac arrest. Not one of them achieves it. With the image of the actors' confusion, this film denounces women's ignorance/misconception (on the subject).