Title	WILD TRIP
Brand	LE TRÈFLE
Product/Service	TOILET PAPER
Category	A03. Fast Moving Consumer Goods
Entrant	LEO BURNETT FRANCE Paris, FRANCE
Idea Creation	LEO BURNETT FRANCE Paris, FRANCE
Production	INSURRECTION Paris, FRANCE
Production 2	PRODIGIOUS Paris, FRANCE

Name	Company	Position
Xavier Beauregard,	Leo Burnett France	Executive Creative Director
Laetitia Chretien	Leo Burnett France	Art Director
Jean-François Le Marec	Leo Burnett France	Copy Writer
Antoine Grujard	Prodigious	TV Producer
Philippe Defacqz	Sofidel	Vice Line of Business Director Consumer Brand
Christophe Brosius	Sofidel/ Delipapier	Marketing Director
Regis;perrone@leoburnett.fr	Leo Burnett France	Account Director
Emmanuelle Buttazzoni	Leo Burnett France	Account Manager
Mathilde Ferail	Leo Burnett France	Account Executive
Mounia Mebarki	INSURRECTION	Producer
Marie Mezeray	INSURRECTION	Production coordinator
Vincent Lobelle	INSURRECTION	Director
Julien Veron	INSURRECTION	Dop
Maxime Rouge	Prodigious	Original Music
Alexandre Many	Prodigious	Original Music

Brief Explanation

The commercial tells with humour the story of a couple going off for a “nature” weekend in a forest. The man and the woman have a different state of mind : the man wants to live intensely this experience and think that he can live without any comfort. His wife doesn’t give up her comfort and tries to enjoy peacefully this little piece of paradise. During his whole experience, the man wants to feel animal and brave the elements in order to live “true” feelings but he always ends up failing or gives up, what makes these very amusing situations. At the end, his wife gives him a lesson : she forces him to go further in his experience. If he should go without comfort… he should also do without HIS toilet paper Le Trèfle Maxi Feuille.