Title	YOU WILL NEVER WALK ALONE
Brand	DCA MINE ACTION
Product/Service	LANDMINE AWARENESS
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	GREAT GUNS London, UNITED KINGDOM
Idea Creation	GREY GROUP SINGAPORE, SINGAPORE
Idea Creation 2	YESSIAN New York, USA
Production	GREAT GUNS London, UNITED KINGDOM
Production 2	YESSIAN New York, USA

Name	Company	Position
Till Hohmann	Grey Group Singapore	Executive Creative Director & VP
Brendan Cravitz & Lauren Reilly	Great Guns	Agency Producers
Antonio Bonifacio	Grey Group Singapore	Creative Director
Richard MacCormac	DanChurchAid (DCA)	Head of Mine Action/Safer Communities
Laura Gregory	Great Guns	Founder & CEO
James Teh	Great Guns	Director
Mathew Alden	Great Guns	Producer
Brian Yessian	Yessian Music	CCO
Michael Dragovic	Yessian Music	Composer/Arranger
Jeff Dittenber	Yessian Music	Sound Design/Mix
Richard Rodgers & Oscar Hammerstein II	-	Composer

Brief Explanation

This film starts like it's about "the beautiful game" from a football (as in: soccer) related brand. Accompanied by the iconic hymn "You'll never walk alone", sung by fans in stadiums around the world, the camera pans past footballs beautifully placed on a light-board. All kinds of balls: old and new, bought or handmade. As the choir reaches the first peak, things change: a boy comes into view, asking the audience: "Did you see the bomb?" Just as you are wondering what he is talking about the camera goes wide and reveals the boy's missing foot. He makes his away along the balls and places a "Danger Mine" sign next to a bomblet from a cluster bomb - which disturbingly looks like a ball. Title cards urge to support #ClearThePitch and DCA in the effort to eradicate mines and unexploded ordinance killing or maiming children just wanting to play ball.