Title	ESSENTIALS FOR EVERYONE
Brand	H&M
Product/Service	H&M
Category	B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	ADAM&EVEDDB London, UNITED KINGDOM
Idea Creation	ADAM&EVEDDB London, UNITED KINGDOM
Production	SONNY London, UNITED KINGDOM
Additional Company	FACTORY London, UNITED KINGDOM
Additional Company 2	MPC CCREATIVE London, UNITED KINGDOM
Additional Company 3	MARSHALL STREET EDITORS London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Chief Creative Officer
Ben Tollett	adam&eveDDB	Executive Creative Director
Richard Brim	adam&eveDDB	Executive Creative Director
Matt Gay	adam&eveDDB	Creative
Patrick McClelland	adam&eveDDB	Creative Director
Tammy Einav	adam&eveDDB	Managing Director
James Rowe	adam&eveDDB	Account Director
Erik Zetterberg	H&M	Creative Director
Daniel Herrmann	H&M	Head of Marketing
Fia Ingman	H&M	Project Manager
Jack Bayley	adam&eveDDB	Agency Producer
Jimena Seoane	adam&eveDDB	Assistant Producer
Anthony Falco	adam&eveDDB	Head of Production
Fredrik Bond	Sonny London	Director
Alicia Richards	Sonny London	Producer
Tim Thornton-Allan	Marshall Street Editors	Editor
Matthew Pochettino	Marshall Street Editors	Assistant Editor
Anthony Moore	Factory Studios	Sound Designer
Max Steiner	Factory Studios	Soundtrack composer
Abi Klimaszewska	Glassworks	Post Producer
Jonathan Westley	MPC	VFX Supervisor, Project Lead
Mike Chapman	MPC	Project Lead 3D
Chris Scott	MPC	VFX Supervisor
Chris Scott, Adam Maynard	MPC	2D Artists
Edward Hicks	MPC	3D Artist
Can Y. Sanalan	MPC	Matte Painting

Brief Explanation

To promote H&Ms Modern Essentials Selected by David Beckham, we created a campaign to highlight David’s role as a true style guru. As David takes his daily stroll we see not only men and women adorning themselves in his latest Modern Essentials collection, but babies, dogs, graffiti and everything in between. The campaign broke online and was supported by print, digital and social activity.