| Title | SUPERNATURAL |
| Brand | AUDI |
| Product/Service | AUDI AI |
| Category |
B03. Cars & Automotive Products & Services |
|
Entrant
|
THJNK Berlin, GERMANY
|
|
Idea Creation
|
THJNK Berlin, GERMANY
|
|
Production
|
CROSSING BERLIN, GERMANY
|
Credits
| Armin Jochum |
thjnk ag |
CCO |
| Stefan Schulte |
thjnk Berlin GmbH |
Executive Creative Director |
| Siyamak Jung |
thjnk Berlin GmbH |
Creative Director |
| Hendrik Heine |
thjnk Berlin GmbH |
Managing Director |
| Nicole Jänsch |
thjnk Berlin GmbH |
Account Manager |
| Carolin Hons |
thjnk Berlin GmbH |
Account Manager |
Brief Explanation
Development of a creative social media idea to support Audi AI based on the piloted driving technology
We use the Halloween holiday to give the piloted driving a humourous scenery to be featured.
We show an Audi that seems to be directed as if by an invisible hand.