Title	NESPRESSO
Brand	CURRYS PC WORLD
	1 of 3 Campaign
Product/Service	CURRYS PC WORLD
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Production	O POSITIVE New York, USA

Name	Company	Position
PAUL BRAZIER	AMVBBDO	CHIEF CREATIVE OFFICER
ALEX GRIEVE	AMVBBDO	EXEC CREATIVE DIRECTOR
ADRIAN ROSSI	AMVBBDO	EXEC CREATIVE DIRECTOR
ANT NELSON	AMVBBDO	CREATIVE DIRECTOR
MIKE SUTHERLAND	AMVBBDO	CREATIVE DIRECTOR
ANITA SASDY	AMVBBDO	PRODUCER
DAVID SHANE	O POSITIVE	DIRECTOR
NELL JORDAN	O POSITIVE	PRODUCER
PAUL WATTS	THE QUARRY	EDITOR
AARON REYNOLDS	WAVE	SOUND ENGINEER
THE MILL	THE MILL	POST PRODUCTION

Brief Explanation

In each of the ads, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and our protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments. Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the perfect Currys PC World product to hide your disappointment