Title	DEAR DADDY
Brand	CARE NORWAY
Product/Service	VIOLENCE AGAINST WOMEN
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	TANGRYSTAN Oslo, NORWAY
Idea Creation	SCHJAERVEN REKLAMEBYRÅ Oslo, NORWAY
Production	TANGRYSTAN Oslo, NORWAY

Name	Company	Position
Gry Sætre	Tangrystan	Producer
Beate Tangre	Tangrystan	Producer
Jakob Strøm	Tangrystan	Director
Andres Rignell	Tangrystan	DoP
Nina Hobert	Nina Hobert	Music
Gry Sagvolden	Schjærven	Copywriter
Jens Gundersen	Schjærven	AD

Brief Explanation

CARE works specifically with women's rights and economic independence. The fact that one in three women in their lifetime will be exposed to violence (WHO) worldwide is a major obstacle to equality. Most campaigns deals with violence as the main issue, but we chose to focus on the attitudes that form the foundation of violence. To reach our goal of touching men, we had to move this issue closer to the target audience. We therefore decided to approach dads. Fathers will do everything to protect their children, primarily from the obvious dangers, but what about dangers you cannot see?