LOOK WHO'S DRIVING

TitleLOOK WHO'S DRIVING
BrandVOLVO TRUCKS
Product/ServiceTRUCKS
Category A01. Direction
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement BE ON Copenhagen, DENMARK
PR BE ON Copenhagen, DENMARK
Production NEW LAND Stockholm, SWEDEN
Credits
Name Company Position
Olle Victorin FORSMAN & BODENFORS Senior Account Director
Cilla Pegelow FORSMAN & BODENFORS Account Director
Anneli Kjellander, Britta Malmberg FORSMAN & BODENFORS Account Manager
Sophia Lindholm, Kim Cramer, Anders Eklind FORSMAN & BODENFORS Art Director
Björn Engström FORSMAN & BODENFORS Copywriter
Jerry Wass FORSMAN & BODENFORS DESIGNER
Tobias Nordström FORSMAN & BODENFORS PLANNER
Alexander Blidner, Peter Gaudiano FORSMAN & BODENFORS Agency Producer, Film/Agency Producer, Digital
Sophie Tamm Christensen New Land PRODUCER
Sophie Tamm Christensen New Land PRODUCER
Erik Torell New Land Executive Producer
SWISS SWISS Postproduction
Robin Aron Olsson FREELANCE Stills Photographer
Client lead: Carl Dyrssen Publishing and international PR: Jenny Canborn Media Partner: Be On / AOL Platforms Media Partner: Be On / AOL Platforms
Charles Brisgand & Leo Berne Megaforce DIRECTOR
Cobrastyle, Teddybears Cobrastyle, Teddybears MUSIC
Nicolas Larrouquere FREELANCE EDITOR
Kouz Production FREELANCE SOUND

Brief Explanation

What could be the toughest possible test to demonstrate the sturdiness of the the Volvo FMX? We put the truck in the hands of a little child. Four-year-old Sophie, who got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.

Execution

It was challenge for the directors to work with a 4-year old child in a completely unscripted film. In the same time, the client and the agency demanded that everything that happens should be for real – that is a foundation of the Volvo Truck Live Test Series.