Title	REINVENTING THE CLASSICS
Brand	NESCAFÉ DOLCE GUSTO
Product/Service	DRINK
Category	A08. Use of Licensed or Adapted Music
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE

Name	Company	Position
Fabrice Delacourt / Olivier Desmettre	Publicis Conseil	Executive Creative Directors
Simon Dhamelincourt	Publicis Conseil	Copywriter
Quentin Schweitzer	Publicis Conseil	Art Director
Jean-François Clapeau	Publicis Conseil	Motion
Laurent Duvivier / Vanessa De Brosses / Emilie Jeanneau / Benjamin Mollier / Gersende Boillot / Anne Combe / Louise Bolzinger / Siham Cheikh	Publicis Conseil	Account Managers
Alastair MacLean / Megan Gutman / Daniel Groh	Publicis Conseil	Strategic Planning
Marion Meyer	Publicis Conseil	Social Media
Nicolas Izel	Publicis Conseil	Channel Planner
Nathalie Bousquet	Publicis Conseil	Process Manager
Pierre Marcus / Benjamin Besnainou	Prodigious	TV Production
Boris Jeanne	Prodigious	Sound Producer
Variable (Salomon Ligthelm & Diego Contreras)	/	Directors
Gang Films	Gang Films	Company Production
Jean Villiers	/	Producer
Jeanne Marie de la Fontaine	/	Producer Director
Karine Friang	Prodigious	Post-production
Chris Sabogal	Chris Sabogal	Director of Photography
Carlos Serrano / Till Buisson / Romain Busnel	Prodigious	Business Affairs
Axel Touzet / Céline Colin / Irene Balascas	Nescafe Dolce Gusto	Advertiser’s Supervisors

Brief Explanation

The campaign celebrates the power of creativity to deliver outstanding quality, through a parallel between music and coffee creativity. During the film, will.i.am reinvents Otis Redding’s iconic hit ‘(Sittin' On) The Dock of the Bay’, whilst NESCAFÉ® Dolce Gusto® transforms a classic cup of coffee into an amazing and never seen before coffee experience. The film is a succession of music and coffee plans. The remix of Otis Redding evolves during the film with each music action causing a reaction on coffee.