ANOTHER ONE DRIVES A DUSTER
| Title | ANOTHER ONE DRIVES A DUSTER |
| Brand | DACIA |
| Product/Service | AUTOMOBILE |
| Category |
A08. Use of Licensed or Adapted Music |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Marcelo Vergara / Cédric Guéret |
Publicis Conseil |
Executive Creative Directors |
| Marcelo Vergara / Cédric Guéret |
Publicis Conseil |
Creative Directors |
| Kamal Bhatnagar |
Publicis Conseil |
Art Director |
| Marcelo Vergara |
Publicis Conseil |
Copywriter |
| Stéphane Gaillard, Boris Langlois / Elodie Orosco / Cécile Cuzin / Bastien Wojciechowski |
Publicis Conseil |
Account Managers |
| To-My Truong-Cong |
Digitas-LBI |
Account Manager |
| Christel Engelvin |
Publicis Conseil |
Strategic Planning |
| Pierre Marcus / Nathalie Levincent |
Prodigious |
TV Production |
| AB/CD/CD |
/ |
Director |
| Partizan |
Partizan |
Production Company |
| Alex Lamarque |
/ |
Director of Photography |
| Jules Dieng |
/ |
Producer |
| Vincent Bordier / Pierre Brière |
Prodigious |
Post-production |
| Carlos Serrano / Till Buisson / Jeanne Rault |
Prodigious |
Business Affairs |
| Emmanuel Rambaldi |
Prodigious |
Sound Design |
| Xavier Martinet / Valérie Candeiller / Hortense Isnard/ Bénédicte Rouquette / Gaëlle Le Grouiec / Andreea Culcea / Olivier Bourquin |
Renault Dacia France & Europe |
Advertiser’s Supervisors |
Brief Explanation
Dacia Duster, is one of the most affordable 4x4 in the market, but its features and looks make it look much more expensive.
The idea was to tease the onlookers who think Dacia Duster is a very expensive car, because of its great looks and 4x4 features.
The film showed classy, rich upper class people who have all the money in the world but still think the Duster is out of their reach. Using the musical background of Queen’s Another one bites the dust,
we created a new expression of jealousy, Another one Drives the DUSTER.